Eddy Cue Praises 'Severance' For Breaking Through The Noise Globally, Says Apple TV+ Isn't Going To Throw 20 Shows On The Wall Hoping One Will Stick

On Sunday, Apple Inc.'s (NASDAQ:AAPL) services chief Eddy Cue shared insights into Apple TV+'s selective content strategy while praising the global success of “Severance," calling it one of the most culturally impactful shows of recent years.

What Happened: During a panel at the SXSW festival in Austin, Texas, Cue joined actor-director Ben Stiller for a wide-ranging discussion on the breakout success of Severance and Apple TV+'s content approach.

"It's been a long time since we've seen a show capture the imagination like this," Cue said of Severance, which Apple says is now its most-watched series ever on the platform.

Despite having early access to episodes, Cue admitted he still waits for each weekly drop: "I tend to wait… I just love the storytelling."

See Also: Apple Challenges UK's ‘Backdoor' Order In Landmark Legal Case After Trump Compares Directive To China-Style Surveillance: Report

Cue emphasized Apple TV+'s strategy of focusing on quality over quantity. "We're not going to throw 20 shows up against the wall and hope that one sticks," he said. "The ones that we do — they all need to stick. Otherwise, we have nothing else."

Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.

Why It's Important: Cue's remarks highlight Apple's continued focus on prestige programming in a crowded streaming landscape.

Rather than emulate rivals like Netflix Inc. (NASDAQ:NFLX) with a high-volume output, as Cue highlighted, Apple TV+ plans to carve out a niche with select, critically acclaimed titles.

Severance, created by Dan Erickson and directed by Stiller, explores a dystopian workplace where employees are surgically separated from their personal lives.

With appearances by Adam Scott, Patricia Arquette, and Christopher Walken, Severance is shaping up to be Apple TV+'s flagship franchise.

Now in its second season, the series has earned critical acclaim and a cult following. Apple has already confirmed a third season is in development.

Unlike Netflix shows that drop all episodes at once for binge-watching, “Severance” follows a weekly release schedule, with its season 2 finale set for March 21.

Apple’s streaming service costs $9.99 per month, making it one of the more affordable ad-free options available.

Price Action: Apple’s stock ended Friday at $239.07, gaining 1.59%. It later slipped 0.15% in after-hours trading, according to Benzinga Pro data.

Photo by Ivan Marc on Shutterstock

Check out more of Benzinga’s Consumer Tech coverage by following this link.

Read Next:

• Apple Delays Next-Gen Siri: ‘It’s Going To Take Us Longer Than We Thought’ To Deliver AI Upgrades

Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.