What's Going On With Guess? Inc. Stock On Friday?

Guess?, Inc. (NYSE:GES) shares are trading higher in the premarket session on Friday.

On Thursday, the company revealed an announcement regarding its partnership with global brand management firm WHP Global.

Together, the companies inked a five-year licensing agreement with Signal Brands to further develop rag & bone’s handbags and small leather goods category.

Founded in 2002, rag & bone brand has earned its reputation for creating high-quality clothing for both men and women.

This new partnership aims to build upon the success of the brand by expanding its reach in the handbag and small leather goods market.

Signal Brands, a long-time partner of Guess, has managed a portfolio of renowned fashion brands for over 30 years, specializing in handbags, small leather goods, luggage, and travel accessories.

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With a global distribution network, the partnership represents a major step in rag & bone’s global expansion.

Paul Marciano, Guess co-founder and chief creative officer, expressed confidence in the partnership, citing Signal’s extensive expertise in fashion.

“Since the acquisition of rag & bone, we believe it is an essential part of the business from which rag & bone will benefit – the expertise, knowledge, and skill of the incredible design team that Jason Rimokh and his father Jack have developed over the decades. We are confident that it will be a great addition to the world of rag & bone,” Marciano said.

The first collection, set to debut in Spring 2025, will be available at rag & bone boutiques worldwide, rag-bone.com, and premium retailers including Nordstrom and Bloomingdales.

According to Benzinga Pro, GES stock has lost over 63% in the past year.

Price Action: GES shares are trading higher by 2.59% to $9.510 premarket at last check Friday.

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