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TikTok Ad Traffic Soars Ahead of Possible Deal or Ban

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April 4, 2025

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Bloomberg

Rachel Tipograph, CEO of MikMak, says advertisers rushed back to TikTok after the previous deadline for a ban of the platform passed. She explains why brands have stayed with TikTok even as a new deadline looms. Tipograph joins Caroline Hyde on “Bloomberg Technology.” (Source: Bloomberg)

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